Revolutionizing real estate.

Pillar Capital Real Estate’s San Francisco-based Property Management division provides leasing and asset management services for 200+ of our client’s properties from the San Francisco Bay Area to Downtown Boston.

We understand that with every property, no matter the location or size, each is an important investment and asset for our clients, and therefore is entrusted and managed as if it were our own. We strongly believe in a holistic approach to the management and marketing of our clients’ investment properties, tailored to their individual unique needs and interests.

We also believe that the core values of a successful investment is to place it in the position for long term continued success, and cultivating an environment which allows each asset, property, and individuals including the Tenants to flourish and grow along with the investment. For that reason, it has become our company policy, and we believe also a fiduciary duty, to make every reasonable effort to create and maintain positive and professional relationships among Owners, Tenants, HOA, building managers, and also just as important to include the hired contractors, vendors, neighbors, and the community.

With a combined 40+ years of local market expertise and professional experience, Pillar Capital Real Estate delivers value added high return for our clients, positioning investments for long term success, while providing a quality brand to the Tenants – And to the neighborhoods for which we call our home, and in the industry for which are so passionate for.

Pillar Capital Real Estate’s offices are located in San Francisco, Boston and Hong Kong.

SERVICES 

Investments
Property Management
Leasing

CORE STAFF

President - Jonathan Ng
General Manager - Ivy Lui
Property Manager - Cynthia Tapia Molina
Accounting Manager - Carina Wong
Administrative Assistant - Agnes Lee

JONATHAN NG

PROJECT MANAGEMENT

Cultivating Value and Growth

Pillar Capital utilizes a hands-on project management approach, with a primary focus on residential, retail and mixed-use projects within the San Francisco Bay Area.  Our mission is inspired by the power of strategic design, sustainability and innovation to provide exceptional outcomes in any given construction project. In each of our developments, regardless of scale or complexity, we're devoted to quality structures that will serve and inspire our communities and clients. Pillar Capital prioritizes working with local authorities, politicians and community organizations in a collaborative approach to create conscientiously designed projects that relate to the context and needs of the neighborhoods, without compromising the needs of our partners and clients. In particular, our residential development strategy incorporates a thorough understanding and appreciation of modern urban living and the need for convenience.  We understand the environmental benefits of high-density construction which embraces and a modern, spacious architectural design. 

Pillar Capital only focuses on investments with dependable returns by evaluating strategies that foster value through design, construction management, branding and repositioning, and other potential property enhancements. Our overall aim is to acquire and create investments with strong inherent value and opportunities which favor long-term growth.

INVESTMENTS

Outperforming the market in sales results.

Pillar Capital sales team has generated dollars for our clients. Developers spend time and money getting qualified leads in the door and should expect a high level of talent from their sales team. At Pillar Capital, our teams have that talent, and deliver the appropriate results.

Outperforming the market by up to 75%. 

Pillar Capital has a broad and deep portfolio of communities that have out performed the market even in challenged situations or amenity offerings. Our goal is to meet and exceed expectation in every engagement through a meticulous understanding of buyer preferences, pricing considerations, floor plan layouts, inventory management and negotiation tactics. Uniquely, our sales teams are full-time.  Please inquire with our staff for more information.  

PROPERTY MANAGEMENT & LEASING SERVICES

Company & Methodology

Pillar Capital’s San Francisco-based Property Management division services over 120 of our client’s properties in San Francisco Bay Area to Boston, providing full service real estate leasing and assets management with gross rent volumes exceeding $4 Million annually.

We understand that with every asset, no matter the location or size, is each an important investment for our clients and should be treated and managed as if our own asset. We strongly believe in a holistic approach to manage, lease and sales of your investment property, best suiting you and your property’s needs. The core values of a successful investment, and its continued success, revolves around protecting and facilitating an environment that allows each asset and investment to flourish and grow.

Keeping your success and our formula in mind, along with a combined 25 years of market expertise and professional diligence, our agents are delivering you the highest possible representation and brand to your tenants and the neighborhoods for which we love., while their real estate assets are cultivated and maintained for the best position to succeed. 

Pillar Capital's premier Property Management and Leasing Services provides clients with full services from marketing, screening, contracts, to day to day management and accounting services.

MARKETING

Target Market Data Mining 
Our buyer-focused strategy digs deeply into the attitudes and needs of tightly-defined consumer segments. Micro-migration patterns, and socioeconomic statistical analysis all come into play when targeting buyers in our new real estate paradigm. We understand the important roles that image, consumer aspiration and branding and positioning play to add profit to new properties. We leverage data mining to better segment and personalize the buying experience for the new homebuyer. Our approach to understanding buyer interests gives us unparalleled insight into key selling points while minimizing marketing costs and effort, and maximizing customer conversion rates. 

Carving Out Competitive Advantages
Pillar Capital expertly evaluates advantages, such as finishes, pricing, location and perceptions relative to the market, as well as potential disadvantages and the steps necessary to overcome them to assess a project's market position compared to its competitors. Pillar Capital can provide the analysis and fresh ideas to position a new project or current property in a cluttered marketing environment with appropriate buyers and media attention.

Clearly Defined Property Branding
Branding a property creates needed differentiation, no matter the scale or scope of the project. Pillar Capital works with clients to develop unique positioning and a strong brand identity that includes project identity in conjunction with various design teams. We work with nationally-recognized marketing firms to determine core strengths and create unique identity for each property that can extend through all communication channels – from the sales office to signage, from advertising to public relations and from social media to websites for maximum sales growth. And because market conditions can change over the marketing period, we consistently validate and refine messaging to resonate with its target prospects.

Unparalleled Sales Intelligence
Pillar Capital is highly regarded in our ability to accurately analyze market and sales trends, performance, pricing and buyer sentiment to formulate action plans with out clients. We highlight our sales knowledge through market intelligence reports which cover major urban markets in San Francisco, Boston, and Hong Kong. 

Build on Grounded Property Logistics
Whether financial and credit markets are challenging or stabilizing, Pillar Capital’s understanding of market drivers allows developers to capitalize on the changing environment. We re-evaluate existing opportunities and develop new strategies to minimize risks and improve return on investment. We are experts at creating developer value through property logistics related to land acquisition, entitlements and BRE consulting.

Buyer-Oriented Product
Our buyer insight and deep market intelligence uniquely qualifies us to consult on architectural and design choices. Whether considering construction materials, interior design finishes, unit size, or unit mix percentages, our choices help stimulate market demand.